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The Tok&Stok trailer was a brand activation that took place in São Paulo and Rio de Janeiro, with the intention of promoting the Tok&Stok collection for small spaces in partnership with the architect Maurício Arruda. The trailer's solution was precisely because of its functionality, utilizing a few square meters, where we designed from scratch, all the structure and items for the actions that occurred in the activations.
The piece was designed to intelligently accommodate the furniture, while expressing the brand's values and guidelines, following the aesthetics and concept of a motorhome, but completely scenographic and tailor-made.
Client: Tok&Stok
Concept: Jonny Ferreira & Renato Naya
Graphic and Space Design: Jonny Ferreira
Agency: Just Live
Concept: Jonny Ferreira & Renato Naya
Graphic and Space Design: Jonny Ferreira
Agency: Just Live