Wella challenged us to generate buzz and awareness for their new launch: Ultimate Repair. We created a pop-up that captures the essence of the product — curvilinear and in a vibrant red — alongside an experience area where clients could try the product that repairs hair damage in just 90 seconds.
The activation toured the main shopping malls in São Paulo and Rio de Janeiro.
Client: WELLA
RETAIL Design: Jonny Ferreira
Agency: Just Live
