Arena Sub was a project designed to be activated in major shopping malls across Brazil, aiming to create an immersive experience for Submarino’s core audience: gamers.
Shaped like an octagon, the arena featured a reception area, a waiting lounge equipped with PlayStations and Xbox consoles, and at its center, a true battle zone with high-end gaming PCs. On the way out — Disney-stylE — visitors passed through a retail space offering products tailored to the gaming community.
Client: SUBMARINO
 SPATIAL + RETAIL DESIGN: Jonny Ferreira
3D: Bruno Violante
Agency: Just Live

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