'A fresh look at Tokyo' was a global campaign by Havaianas Tradi Zori with a collection inspired by 5 neighborhoods in Tokyo, Akihabara, Harajuku, Shibuya, Shinjuku and Ueno.
Divided into several platforms to promote the collection, ranging from stills and motions graphics published on Instagram, Facebook, Google Ads and E-commerce in all the brand's global channels, such as Brazil, Japan, Europe, Asia and others.
Client: Alpargatas / Havaianas
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
