Tradi Zori Global Campaign
EN
'A fresh look at Tokyo' was a global campaign by Havaianas Tradi Zori with a collection inspired by 5 neighborhoods in Tokyo, Akihabara, Harajuku, Shibuya, Shinjuku and Ueno.
Divided into several platforms to promote the collection, ranging from stills and motions graphics published on Instagram, Facebook, Google Ads and E-commerce in all the brand's global channels, such as Brazil, Japan, Europe, Asia and others.
PT
'Um outro olhar sobre Tóquio' foi uma campanha global das Havaianas Tradi Zori com coleção inspirada em 5 bairros de Tóquio, Akihabara, Harajuku, Shibuya, Shinjuku e Ueno.
Dividida em diversos desdobramentos para meios de divulgação da coleção, variando entre stills e motions para Instagram, Facebook, Google Ads e Plataforma E-commerce em todas as redes globais da marca, como Brasil, Japão, Europa, Ásia, e outros.
Client: Alpargatas / Havaianas
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
