POP GRAFITE is a project of the developer Idea!Zarvos, and in this project an engagement campaign was developed for the targets to visit the decorated room and experience what it is like to live in Vila Madalena, creating the slogan 'Experience Living in the Vila', which gives life to the printed communication cards, experience cards, physical doors simulating the doors of the original project and the landing page where the participant's data is collected.
Creation and direction: Jazz Side Team
Design: Jonny Ferreira
